I myself do not like to be addressed as a "Cougar" When you have a preference for younger men that doesn't mean just any younger man to just have a fling with, everyone is an individual, and the chemistry has to be right. Older Women with a younger man is not a new thing, My Grandmother lived with a man 14 years younger and they were totaly devoted to each other, and they were together until he died. For many young men that prefer older women and marry a younger woman because that is what their family expects of them are not happy with that. I have a tendency to think young men who call us "Cougars" Just want a sexual encounter for the experience of it not for the love. And I agree that everyone should download a photograph of themselves,
Society tends to view the older man / younger woman scenario through a different lens. In that situation, the older man is often viewed as the predator hunting his prey. However, often it is not like that.
Generally speaking, I happen to be attracted to older women. However, I've dated and built relationships with women spanning 3 years younger to 15 years older. For me, I tend to find a relationship with an older woman to be more equal in many ways - the give and take, compromise and ideas.
I suspect a lot of men share my views, whether they admit it openly or not. And, I've always found assertive women who are not afraid to ask a man out to be very attractive. It shows that she is comfortable with herself, and confident in what she wants. It is not "hunting," it is flirting.